High Performance Ingredients
Effective Beauty, Radiant Results
We get it – the skincare industry can be confusing and hard to navigate. Our goal is to provide clarity and transparency about what goes into our formulation and why.
Our Thoughtful Formulation
Effective Ingredients
We honor ancient Persian beauty wisdom by selecting botanicals used for centuries to nourish our skin. We use a three-pronged approach that blends Persian botanicals, other naturally-derived botanicals, and lab-made ingredients that all work synergistically. Every ingredient is research-backed to reveal healthy-looking, radiant skin.
Science-Backed, Custom Formula
This formula was developed from scratch with the help of cosmetic chemists, an esthetician, a dermatologist, and consumers like you.
Clean & Conscious
Our commitment is to you. Our products have been tested and certified by independent labs and only include quality, safe ingredients that have been ethically sourced.
Our Product
We know there are a lot of buzzwords when it comes to skincare. When we say, “clean and conscious,” we mean we formulate our products while considering safety, efficacy, and sustainability as our core principles. We avoid controversial or possibly harmful ingredients, ensuring what goes into our products is ethically sourced. This means we source only from suppliers who have fair labor practices, source the ingredients by doing as little harm as possible to the environment, and don’t test on animals. We're transparent about what goes into our product so you can make informed decisions for yourself and your skin. Our formulas are created following both major retailers’ clean beauty standards in the United States, as well as the European Union’s cosmetic guidelines.
This product has been tested and verified:
✓ Dermatologist Tested
✓ Clinically Tested
✓ Non-Irritating
✓ Allergy Tested
This formula is:
✓ Cruelty Free
✓ Vegan
✓ No Added Coloring
✓ Fragrance Free
✓ pH Balanced
Our Core Ingredients
We meticulously craft our formula with ingredients that work in harmony while honoring our roots. We believe education leads to empowerment, so here is an inside look.
Saffron
Known as the world’s most expensive spice, this rare and luxurious addition to skincare is harvested from just-opened Crocus Sativus flowers during a three-week period each year. It takes 70,000 blooms to yield a single pound of this golden treasure. Saffron helps brighten the appearance of skin, even out the look of skin tone, and aid with signs of anti-aging.
Rose Water
Rosa Damascena Flower Water, or commonly known as Rose Water, originated in Persia and has been used for its essential oils since the 7th century A.D. in traditional medicine, cooking, and beauty regimens. It’s known for soothing and toning the skin.
Fig Fruit
Figs have been a part of Persian culture for thousands of years and are often found in the backyards of many Persians’ homes. They are often referred to as a symbol of heritage and abundance. Figs are known to both soften and hydrate the skin. Studies reveal that figs can enhance skin hydration by helping to reduce water loss from the outermost layers of the skin.
Pomegranate
Pomegranates originated in Ancient Persia and symbolize fertility, light, and goodness. You can’t enter a Persian’s home without seeing this in their fruit bowl! An antioxidant that helps combat the signs of aging by helping reduce the appearance of wrinkles and fine lines, and helps aid the feel of skin’s elasticity.
Olive Leaf
An antioxidant that helps hydrate and improve the feel of skin’s texture.
Cucumber
An antioxidant that helps soothe and hydrate the skin.
Kaolin Clay
A clay mineral that helps to control excess oil, draws out impurities from the skin, and brightens the look of skin.
Glycerin
A powerful ingredient that hydrates your skin.
Polyglutamic Acid
Provides skin hydration and helps prevent further water loss from your skin, making you look fresh and dewy.
Sodium Hyaluronate
Sister ingredient to Hyaluronic Acid, this ingredient helps maintain water balance all while soothing the skin.
Propanediol
Provides other ingredients, like Sodium Hyaluronate and Polyglutamic Acid, support to increase their absorption and help improve effectiveness, as well as moisturization so you look fresh and dewy.
Hydrolyzed Rice Protein
This powerful antioxidant and peptide help even out the look of skin tone and hydrate your skin.
Gluconolactone
A polyhydroxy acid (PHA) that gently exfoliates skin, plumps the look of skin, and has moisturizing properties. PHAs are as effective as Alpha Hydroxy Acids (e.g., glycolic) but gentler on the skin and great for those with sensitive skin. Refreshes dull complexions for a brighter glow.
Blend of Purple Tea, Purple Rice & Purple Sweet Potato
A blend of prebiotics that are also antioxidants which soothe, lend to brighter-looking skin, even out skin tone, and promote hydration.
Blend of Lactobacillus Ferment Lysate & Saccharomyces Lysate
A blend of probiotics that aid with the skin microbiome. These antioxidants boost radiance, aid with the signs of aging, and help defend the skin barrier.
Hydroxyacetophenone
An antioxidant that conditions the skin.
